Goody’s Family Clothing

Creating easy loyalty opportunities to drive lifetime value

Goody’s Family Clothing needed to boost conversion and increase their profit margin. One of the major issues holding them back was an inability to retain customers. So we developed a powerful customer loyalty program and begin featuring high-profile and high-performing brands, like the company’s Ashley Judd line. We not only wanted to promote new partnerships and products but we knew that showcasing the exclusivity of the program’s benefits, giving loyalty rewards for key milestones and encouraging referrals would help build both immediate and long-lasting relationships. And capturing key data in the process would enable us to deliver more personalized experiences over time.

Success
Providing customers with user-friendly sign ups, more appealing incentives and more relevant features increased subscription rates, engagement and customer lifetime value.