Lane Bryant

Building dual CRM pathways for cultivation and re-activation

Lane Bryant knew is had a mass of dormant customers, including card holders, but was unsure how to re-engage them. or keep new customers in the loop and coming back So we developed a custom CRM program with dual goals, welcoming and cultivating new customers along behaviorally triggered pathways and revitalizing relationships with past customers.

Results
Our bifurcated approach to CRM drove a lift in revenue markers for both new and past customers, not only initially but exponentially over time.