Silkis

Turning potential obstacles into powerful opportunities

The launch of Silkis, a topical ointment for the treatment of mild to moderately severe plaque psoriasis, meant finding a way to positively connect the product’s differentiator—Calcitrol, a vitamin D derivative—with a potential barrier, the need for daily use. The solution? The Power of D. A launch campaign that empowered patients and professionals with the ability to fight psoriasis daily for long-term control. The launch site also delivered high-value trial rebates, opt-in for seasonal skin tips and an interactive forum to share thoughts and feelings about living with psoriasis.