Metrogel & Oracea

Executing multi-variate content to drive treatment success

After executing the initial marketing approach for Metrogel, a topical rosacea medication, and the launch of Oracea, an oral rosacea medication, we quickly discovered the most responsive audience was younger than the target demographic, which allowed a partner agency to tweak creative and language to optimize the investment. We also extended the campaign through cross-channel CRM that accelerated time-to-treat and drove regimen compliance with triggered messages throughout the patient life cycle.

Success
CRM drove a 25% product increase and an overall lift in both new and total scripts that established Oracea as a dominant branded treatment within 12 months.