JW Marriott Marco Island

Repositioning to Elevate the Resort Experience

When the 726-room Marco Marriott Marco island began a $320 million renovation to upgrade to the more elite JW Marriott brand, they needed more than just a new creative campaign, they needed a whole new positioning and approach. We developed The Art of More, an ongoing promise, beginning with the transformation, that JW Marriott Marco Island had mastered a higher standard, elevated experience and intuitive response to personal expectation. The Art of More spoke to a masterfully designed, staffed and operated space with consistent quality, superior service and ever-more anticipation, inspiration and expertise.